Google published a blog post today in which it details the first fruits of a pilot program launched last year to reimagine digital advertising for the mobile app age. This year, Google says it's broadening the scope of that effort with the new Art, Copy & Code project, which is described as a series of experiments combining creative pros, ad agencies and brands to see how branded advertising might also become useful tools for consumers.Source: http://feedproxy.google.com/~r/Techcrunch/~3/5HaO0kSIDaE/
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