Pinger has managed to build a huge userbase in the United States by offering free text messaging without any major catches: users are given their own, real phone numbers, and they can send and receive text messages with any phone. And, most important ? the app works on the iPod touch, which doesn?t otherwise have SMS functionality built-in. Pinger also launched a free voice calling service in December but lets users make free phone calls and earn minutes by completing basic offers. Pinger makes money off of these offers and by running ads in its mobile apps??to the tune of billions of impressions a month.
But the SMS situation in Europe makes international expansion a difficult affair. Cofounder Greg Woock explains that in the US, when a text message is exchanged both the sender and recipient ?burn? one of their texts ? in other words, they?re both paying for it.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/iyqDJg9IewE/
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